To celebrate the tenth anniversary of Tuatara, we finally let Head Brewer Carl Vasta make the huge, crazy, strong Belgian beer he had wanted to make for years. The result was Tuatara X which we launched at Beervana 2010 and it promptly sold out. Now, X is back. We have bottled some X and it is currently available in bottles only at Malthouse, Hashigo Zake and Long Beach Café in Waikanae.
However, the brewery team ran out of the special big bottles before they ran out of the special beer. That means there are currently six kegs of Tuatara X up for sale to deserving hospitality venues (or even ambitious private residences). To order a rare keg of X, contact Will Cass (Tuatara Business Brewer/Sales Manager) as soon as possible. This is a blog-exclusive announcement – it is not appearing anywhere else.
Speaking of bottles, one of our beloved bottling crew left recently so the Tuatara creative team whipped up a short job ad to put up on Trade Me. It was a little irreverent and (we thought) quite funny. Here is a sample of the text:
“What’s better than doing nothing much? Doing nothing much in a brewery and being paid for it. We’re looking for a man who takes the beer and puts it in a box. Beer. Box. Beer. Box…
We don’t mind what you wear to work – the same shirt you wore to town last night or a batman cap and utility belt – just so long as the job gets done.”
It turns out we were not the only ones to be amused by the “Beer and boxes seek strong man for threesome” advert. In the first five days it got 41,000 views. Even though the vacancy has since been filled, people are still clicking on to view it with the hit counter currently sitting at over 45,000.
As well as providing some laughs, the ad actually worked. Tuatara received over 500 job applications – some very serious, some so funny they made the office staff snort beer out of their noses. We are currently checking the privacy implications involved in sharing some of the very best applications on this blog.
Cheers from the team at Tuatara
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