Tuatara on Twitter

In March 2010, Tuatara Brewing Company made the decision to embrace the digital era. Granted, the timing of that decision didn’t exactly put us on the cutting edge of technology but over the last seven months we have steadily built and improved our internet and social media presence.

The website has been updated, expanded and improved. There is now this blog which has a new post (usually) every week. We particularly welcome the growing number of readers and the comments they make on the various posts.

Perhaps the best way to keep directly in touch is through Twitter. Craft breweries around the world are finding it is increasingly the most effective way to reach their consumers and share information. Our Twitter handle is @TuataraNZ (http://twitter.com/tuataranz) for fairly obvious reasons. Since signing up and figuring out how to use it, we have made 313 tweets and have 572 followers.

Sales Manager Will Cass is the main guy behind the Tuatara Twitter though other members of the crew have the ability to log in and make a tweet – assuming they remember the password properly.

Twitter is a marvellously versatile communications channel. In broad terms, each of the 313 (and counting) Tuatara tweets can be placed into one of seven categories. Here are the categories with some examples (everyone mentioned in the examples is worth following on Twitter too):

1. Find out where we are and what we are doing:

• Whats up Hamiltron? In town for arvo at famous te rapa new world followed by beers @houseonhood
• ChCh tweeps meet the brewer and try all our beers @pomeroyspub tonight from 7

2. Get the chance to win exclusive Twitter-only prizes:

• First Tweep to introduce themselves @regionalwines expo today gets a mixed 6...
• RT @BabylonianGirl: Beach Babylon is 2 years old today! Come say happy birthday and we'll shout you a beer! Tuatara Helles on tap...

3. Get the Tuatara news even before it even appears on the blog:

• I have heard a rumour that Havana bar has Tuatara on TAP!!
• Wow the Tuatara Ardennes on the hopinator with pears @malthouse is amazing

4. See what famous people are saying about us:

• RT @GreerMcDonald: Just tried to use work swipey to get into apt. Fail. Head full of acronyms. Fail. Home to a @TuataraNZ beer! Win
• RT @RuthPretty: @TuataraNZ Thank you Tuatara from the Ruth Pretty Cafe as part of the Conference Expo. We love your beer <-we love your food!

5. See what famous drinkers are saying about us:

• RT @chuwyboy: @TuataraNZ Enjoyed your beers at the Great Japan Beer Festival yesterday. Also the tasting in the Baird Taproom afterwards....
• RT @buzzandhum: Spent Saturday perfecting my APA tasting with a two-litre FYO from regional. I think I need more practice, however....

6. Provide feedback on the important issues of the day:

• ChCh tweeps where shall we go for a decent brekkie?
• Auckland Tweeps; Tell us where you would like to see Tuatara. Interested in great cafes and restaurants with owners who love good beer.

7. Assorted pieces of wisdom and insight:

• It worries me that Ben Hana always looks at me like he knows me
• Tuatara have teeth that are fused to their jaw bone. Kind of like how a pint glass of APA get fused to our hand @malthouse
• RT @ruaika: Until I saw the Liquor Free Zone sign, it had never occured to me to party in the middle of Manchester St, Melrose

So, if you are reading this and you are on Twitter, please follow us.


Cheers from the team at i-Tuatara